Available for new engagements

Fractional product
manager for consumer growth & marketplaces.

I'm Jennifer Barron — a growth PM who has scaled demand-side funnels, subscriptions and pricing at Google, BetterHelp and Carvana. I step into your team, learn fast, and ship results as a player or coach.

Start a conversation →LinkedIn
Google✦BetterHelp✦Carvana✦Twilio✦Yohana✦Made Renovation✦Core Wellness✦Google✦BetterHelp✦Carvana✦Twilio✦Yohana✦Made Renovation✦Core Wellness✦
13+
years in consumer growth
7
consumer & marketplace companies scaled
Global
scale at Google Gemini
6+
PMs led as player-coach

How I work with you

Senior product leadership, without the full-time hire.

01

Fractional Product Lead

Ongoing part-time ownership of your growth roadmap, team rituals and experimentation engine.

02

Project-Based Sprints

Pricing & packaging, funnel rebuilds, onboarding, SEO/AEO or AI personalization — scoped, shipped, measured.

03

Parental Leave Backfill

Step in seamlessly for a PM or PM lead on leave, keeping velocity and team morale high until they return.

04

Player or Coach

Hands-on IC execution or mentoring and leveling up your PM team — whatever the moment needs.

Demand-side marketplace growthAcquisition & CVRPricing & packagingSubscription monetizationChurn & LTVExperimentation frameworksSEO · AEO · GEOAI-native personalizationOnboarding & activationAnalytics & CDP instrumentation

Track record

Outcomes that compound.

  1. BetterHelp
    Assoc. Director, Product Growth & Member Experience

    Lead a team of PMs as player-coach across acquisition, pricing, monetization and churn.

    Conversion lift
  2. Google
    Product Growth & Monetization, Gemini for Consumers

    Drove a meaningful share of new subscriber acquisition for the flagship AI tier through upsell funnels at global scale.

    Subscriber growth
  3. Yohana
    Head of Growth Product

    Behavioral segmentation and pricing elasticity tests for a high-touch DTC marketplace; rebuilt analytics and OKRs.

    Activation lift
  4. Made Renovation
    Lead PM, Growth

    Rebuilt pricing funnels, launched a Home Depot partnership and a financing pilot that expanded the addressable market.

    Conversion & TAM
  5. Carvana
    PM Team Lead, Product-Led Growth

    Scaled partner listing channels and launched a trade-in funnel that lifted conversion.

    Retail sales growth
  6. Core Wellness
    Senior PM, Growth

    Replatformed DTC ecommerce and built a culture of continuous testing that raised AOV.

    Purchase conversion
  7. Twilio
    PM, Growth & Customer Experience

    Redesigned self-serve onboarding and led strategy for an integrations ecosystem.

    ARR expansion

Customer empathy, rigorous experiments, long-term vision.

I help post-PMF consumer companies grow through their inflection points — building experimentation engines, fixing funnels and pricing, and mentoring PM teams into high performers.

My sweet spot is the demand side of two-sided marketplaces: getting the right customer to the right offer, converting them, and keeping them.

MBA & MS in Design Innovation, Kellogg (Northwestern) · BA Economic Policy, NYU · Based in the San Francisco Bay Area, working remotely.

Need a growth PM next week?

Fractional, project-based, leave backfill or ongoing. Tell me what you're working on.

jennifer@jenniferbarronconsulting.comConnect on LinkedIn